Icon
Term
What It Means
Why It’s Important
🎯
ICP
Your dream target customer — the companies/people who actually need your product.
Focus outreach on leads that are most likely to buy.
📩
Bounced
An email that didn’t get delivered (invalid/inactive).
Keeps sender reputation safe & avoids wasted credits.
✅
Verified
A lead/email/phone that’s been triple-checked and confirmed real.
Only pay credits for leads that actually exist.
🛠️
Enrichment
Adds extra info to a lead — company size, tech stack, social profiles, intent.
Gives context for smarter, faster, personalized outreach.
📤
Export
Download leads into a CSV or CRM.
Plug verified leads directly into workflows/outreach campaigns.
🔄
Enrich
Run a lead through live enrichment to update/verify info.
Ensures data is fresh and actionable at the moment you need it.
📞
Phone Validation
Confirms a phone number is real and active.
Saves wasted calls & improves connection rates.
✉️
Email Validation
Checks an email is deliverable & low-risk.
Prevents bounces, protects reputation, ensures outreach lands.