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Can I Filter Leads Based on My ICP?

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Orestas Nariunas

Yes! A-Leads is designed to let you find only the leads that match your Ideal Customer Profile (ICP). Unlike generic lead lists, you can combine multiple filters to create hyper-targeted lists of verified contacts.

🔹 Key ICP Filters

1. Job Titles & Seniority

  • ✅ Target specific roles: “VP of Sales,” “Marketing Director,” “CTO”
  • ✅ Filter by seniority levels:
    • C-Level (CEO, CFO, CTO, CMO)
    • VP / Director
    • Manager / Staff
  • 🔑 Tip: Combine job title + seniority for precision. Example: target VP of Marketing or higher to focus on decision-makers only.

2. Industry & Sub-Industry

  • ✅ Broad industries: SaaS, Healthcare, Manufacturing, Finance
  • ✅ Sub-industries: FinTech, Biotech, EdTech, Cybersecurity
  • 🔑 Tip: Use sub-industry filters to reach niche verticals that general tags might miss.

3. Company Size & Revenue

  • ✅ Employee count ranges: 1–50, 51–200, 201–1,000+, 1,000+
  • ✅ Annual revenue ranges: $1M–$10M, $10M–$50M, $50M–$100M, $100M+
  • 🔑 Tip: Align company size/revenue filters with your product-market fit. Example: B2B SaaS solutions often sell to 50–500 employee companies with $10M–$50M revenue.

4. Location

  • ✅ Country, state, city, or region
  • ✅ Regional targeting for sales coverage or compliance purposes
  • 🔑 Tip: Combine location + industry to create geo-specific campaigns, e.g., CFOs in German FinTech companies.

5. Technology Stack

  • ✅ Filter by software or platforms companies use: CRM (Salesforce, HubSpot), marketing tools (Marketo, HubSpot), cloud services (AWS, Azure)
  • 🔑 Tip: Use tech filters to find companies where your solution complements existing tools.

6. Keywords & Descriptions

  • ✅ Search company descriptions for niche keywords
  • 🔑 Tip: Ideal for targeting emerging markets or specific initiatives, e.g., companies with “AI” or “machine learning” in their description.

7. Buying Intent Signals

  • ✅ Filter leads showing high intent for your solution, powered by partners like Bombora
  • 🔑 Tip: Focus on high-intent accounts to reduce outreach waste and shorten sales cycles.

8. Job Change Alerts

  • ✅ Identify leads who recently moved into new roles
  • 🔑 Tip: These contacts often have fresh budgets and strategies → perfect timing for outreach.

✅ How Filtering Works in Practice

  1. Open Advanced Search in your A-Leads dashboard.
  2. Select filters that match your ICP: job titles, industry, revenue, location, tech stack, keywords, buying intent, and job change alerts.
  3. Review results in real-time — leads are live-enriched and verified.
  4. Unlock emails or mobile numbers (credits are deducted only for verified data).
  5. Export to CSV or push directly to HubSpot to start outreach.

📊 Example of an ICP-Based Search

ICP: Mid-sized SaaS companies in the US looking for sales enablement solutions

  • Job Title: VP of Sales or Sales Director
  • Industry: SaaS
  • Company Size: 200–500 employees
  • Location: United States
  • Technologies: HubSpot or Salesforce
  • Buying Intent: High for “sales engagement platforms”

Result: A verified, hyper-targeted list of decision-makers actively in-market and ready for outreach.

🚀 Bottom Line: With A-Leads, you’re not guessing or wasting credits on generic leads. Every filter is designed to match your ICP, ensuring your outreach is precise, relevant, and highly effective.

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